Kerala popularly known as God’s Own Country is the perfect holiday destination of India; from picturesque landscapes, exciting getaways to rich culture and heritage the state has a lot to showcase. As a ritual, the state brings you a 360 degree preview of India’s favorite destination; the essence of the state being captured in one single event. The idea is to witness the rich culture, extravagant heritage, magnificent landscapes, cuisine, music and art all in one show.
Kerala Tourism attracts more tourists with new initiatives!
In 2013, foreign tourists’ arrival up by 8.12%
- Domestic tourists’ arrival up by 7.75%
- Increase in foreign exchange earnings by 21.63%
- Total Revenue Rs. 22, 926.55 crore
Kerala as the most preferred destination for both Domestic and Internationals Tourists…
Commenting on the occasion, Mrs. Anupama T.V, IAS, Additional Director General, Kerala Tourism said“Foreign tourist arrivals went up from 7,94,696 in 2012 to 8,58,143 during the 12-month period from January 2013 registering an increase of 8.12 percent. The domestic tourist arrivals also registered a 7.75 percent variation with the arrivals going up from 1,00,76,854 in 2012 to 1,08,57,811 last year”.
She also adds, “The total revenue, both direct and indirect, from the tourism sector touched Rs. 22, 926.55 crore compared to Rs. 21,125 crore in 2012. The 12.22 percent increase shows the contribution of tourism to the State. Foreign exchange earnings received by the tourism industry in the State went up from Rs. 4,571.69 crore in 2012 to Rs. 5.560.77 crore in 2013. The 21.63 percentage increase reflects how well the travel trade in the State has done in the International market”.
Initiatives in God’s Own Country…
Government of Kerala has rolled out a lot of initiatives till date, ‘Seaplane Project’ and ‘Project Muziris’; being the latest projects which were rolled out last year in order to enhance the travel experience and add to its array of attractions. Where the former project is aimed towards improving last mile connectivity by air to its destinations across the state, the latter is directed to reinstate the historical and cultural significance of the legendary port of Muziris, which makes a part of Central Kerala.
For the Seaplane Project, the immediate plan is to provide service initially in the priority circuit, consisting of the three airports of Trivandrum, Cochin & Calicut and the prime destinations viz. Astamudi, Punnamada, Kumarakom, Bolgatty and Bekal in the state.
The Marketing Initiatives for the year 2015 are aimed at Value of Money off season packages targeting some important cities of the country namely; Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Ahmedabad, Kolkata, Surat.
The state aims at being part of all International and Domestic Trade Fairs and Road Shows like MITT Moscow, TUR Gottenburg, ITB Berlin, Dusseldorf Germany, Berlin Germany, Milan Italy, London UK. The Domestic trade fairs include TTF, Chennai, IITT Mumbai, TTF Bangalore, IITM Kochi, ITM Chandigarh and many more.
Hop On Hop Off Boats..
The Hop on Hop off Boats service was started as a part of Kerala Tourism’s many other initiatives in the year 2014. As part of its innovative water-based tourism facilities, the Kerala Tourism Infrastructure Ltd., under the state’s Department of Tourism, launched the Hop-on Hop-off boat service and Water Taxis, for the first time in India, in the backwaters of Kochi and in the Spice Route project of Muziris.
Keeping up with the Virtual World…
In a short span of time, Kerala Tourism has made a mark in the Digital world. Kerala Tourism has 1 million plus Facebook fans, 30,000 plus Twitter followers, 1900 plus Instagram followers, 380 plus Pinterest followers, 700 plus Foursquare followers, the Kerala Tourism YouTube channel has 7,189 subscribers and 8,578,373 views. We also have more than 250+ articles on Kerala, Backwaters and Ayurveda published in guest blogs.
The new website has been launched recently with a fresh look and increased accessibility with more information; 1500 pictures and 3000 videos.
Kerala Tourism’s website, which attracts the maximum number of visitors, has been translated into various Indian languages like Hindi, Marathi, Gujarati, Tamil, Kannada and Telugu, as well as foreign languages including Dutch, Italian, Portuguese and Swedish.
Kerala has emerged as the No. 1 travel destination of the country in Google search trends, edging out Taj Mahal. This is a testimony to the international recognition of brand Kerala.
Cultural Events showcasing in Kerala…
Nishagandhi Festival: January
The annual festival was held from January 20th – 28th, 2015. Renowned dancers performed on BharataNatyam, Mohiniyattam, Kathak, Odissi, Modern Ballet and other folk forms. Artist and connoisseurs of dance from all over India came to enjoy this cultural treat. The festival was organized by the Kerala Tourism.