Dato Seri Mohamed Nazri Aziz, Minister for Tourism and Culture, Malaysia, was in Mumbai recently, accompanied by the Malaysian Sales Mission delegation, officials from the Ministry, state representatives, and members of the travel trade fraternity. The Sales Mission was organised to strengthen the presence of Malaysia in the South Asian market, and to keep India’s travel trade, media, and corporate sector updated on the current issues and tourism development in Malaysia, especially during the MYFest campaign.

Tourism Malaysia has launched the MYFest 2015 campaign with the theme ‘Endless Celebrations’ to showcase and celebrate the country’s diverse cultures and festivities as a tourist attraction, according to a release. The campaign, which has the Proboscis Monkey as mascot, is aimed at boosting the tourism sector and ensuring that the Malaysian tourism industry remains robust after the Visit Malaysia Year 2014 campaign.

During the Sales Mission in Mumbai, Tourism Malaysia also organised a travel mart for the trade to meet and network. This was a platform to showcase Malaysia’s tourism offerings and highlight the scope for collaboration between travel agents in Malaysia and India.

“This magnificent country has always been an important market for Malaysia. It has consistently been one of the top ten tourist-generating markets to Malaysia, and has continuously made significant contributions to our tourist arrivals and tourist receipts,” said Aziz.

From January-October 2014, Malaysia registered 643,335 Indian arrivals, which is a 20.7 per cent increase from the same period in 2013 (532,964).