Abu Dhabi Tourism & Culture Authority is teeing up an ambitious golf tourism drive to strengthen the UAE capital’s standing as a world-class golfing destination. The plan will target expanding golf markets in Europe, China, India and across the GCC as well as across the United Arab Emirates.
Pitching the extensive promotional push to the emirate’s golf industry partners, TCA Abu Dhabi is set to get into full swing through the establishment of a powerful Industry Development Committee, supported by Abu Dhabi’s leading golf courses, tour operators, hoteliers and destination promotion agencies, which will work together to fulfil the emirate’s expanding golf tourism ambitions.
Targeting a wide range of consumer and travel trade marketing and awareness building activities, a new dedicated golf portal will be the focus of the marketing drive for golf enthusiasts and serve as a one-stop-shop to connect them with a range of golf holiday options. It will also offer direct booking tools connected directly to the emirate’s golf industry professionals.The IDC is also focussed on facilitating extensive networking opportunities for the leading golf courses and tour operators, driving engagement across the board ahead of the build up to the busy winter golfing season across the emirate.