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British prime minister David Cameron has announced the government’s new five point plan to boost tourism right across the UK – spreading the benefits of one of our fastest growing sectors beyond the capital, helping to create jobs and rebalance the economy.A new inter-ministerial group will be formed to co-ordinate and align action across government to ensure that we have the right infrastructure in place to make it easy for visitors to discover the best of what this country has to offer.
The group, headed by the culture secretary John Whittingdale, and including ministers from across government, including the department for communities and local government, BIS, DEFRA, home office, and the foreign and commonwealth office, will focus on five key areas:
A better co-ordinated sector: the sector is too fragmented – we want to see local attractions and tourism organisations collaborating to grow the sector for everyone not competing.The prime minister announced a £1 million ‘Rail for Tourism innovation competition’, which will call for ideas to transform the travel experience for visitors to the UK and make exploring the UK by rail more attractive to tourists.