Brand USA has announced it is introducing VisitTheUSA.com as its new global consumer website address to reach international travellers.
Brand USA’s current consumer website address, DiscoverAmerica.com, will continue to be live in the market place.The new URL is being introduced over the course of Brand USA’s 2016 fiscal year in all markets where the organisation currently promotes travel to the United States, with the exception of China, Hong Kong, India, Japan, and Taiwan.
In those markets, Brand USA’s online consumer presence is promoted to travellers as GoUSA.com, because consumer testing indicated the GoUSA address resonated more clearly with travellers in those markets. Brand USA’s business-to-business and corporate URL address will continue to be found at TheBrandUSA.com.
“We expect to complete the introduction to VisitTheUSA over the course of several months through a purposeful, soft launch that enables us to fully test and optimise the site as we also begin work to enhance the content and functionality of our consumer website and evolve our consumer marketing campaigns,” said Christopher Thompson, Brand USA president.