India Tourism has appointed travel PR and destination specialists McCluskey International as its UK representation office with a brief to implement the destination’s public relation’s strategy in the respective market for a period of two years from December 2015.McCluskey International has been briefed to start work on the account with immediate effect, beginning with a general announcement of the win to both trade and consumer press.

This will be followed by the implementation of a strategic trade and consumer PR programme to support India in its aim to grow UK visitors to the destination and strengthen India’s image and appeal across a wide range of UK traveller audiences, from family travellers to adventure seekers and nature lovers.
Judy McCluskey, agency principal at McCluskey International said: “We are delighted to be working with India on a retained basis and to be selected as the destination’s first representation agency in the United Kingdom. “Our experience in representing world-class destinations is well known, and our team already has a good knowledge of and passion for the destination.