Britain as a tourism destination will be in the global social media spotlight with the arrival of US President Barack Obama next week. President Obama has the highest number of Twitter followers and Facebook fans of any world leader with 73 million followers and 48 million fans respectively.

With this in mind, VisitBritain is putting a call out for the President to tweet during his visit using #OMGB (Oh My Great Britain) – the hashtag at the heart of the organisation’s marketing campaign for 2016 to promote Britain as the ‘Home of Amazing Moments.’

The United States is Britain’s most valuable inbound visitor market. The latest figures show that in the first nine months of 2015 visitors from the US spent £2.3 billion, with visits up seven per cent to 2.6 million compared to the same period in 2014.