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The World Travel & Tourism Council has called upon global tourism businesses to showcase their sustainability best practices in order to educate governments and tourism organisations alike.The news comes as WTTC reveals the opening of the Call for Entries for its Tourism for Tomorrow Awards 2016.WTTC president David Scowsill said: “WTTC works to promote the sustainable growth of the industry.“It is an extremely important time with the launch of the United Nation Sustainability Goals at the end of September and the Climate Change COP 21 meeting in Paris in December.”“The tourism sector has been consistently improving its sustainability practices.

“It is our responsibility to and to plan this growth sensitively for the long term.“Through our Tourism for Tomorrow Awards, we celebrate best practice in travel and tourism businesses, encouraging them to share their well-executed policies to educate governments and other travel businesses.”Fiona Jeffery, former chairman of World Travel Market and founder and chairman of the international water aid charity Just a Drop, will be Chairing the Awards for the second time following last year’s success.Jeffery said: “Tourism is a force for good as it brings together people and cultures from all over the world, creating greater insight and understanding.