As VisitBritain gets set to host its largest ever tourism mission to China, new research shows that Chinese perceptions of Britain as a tourist destination are stronger than ever. More than 70 travel trade and industry suppliers from the UK including hotels , retailers and tour operators are set to showcase what makes Britain a GREAT destination to Chinese buyers at VisitBritain’s annual ‘Destination Britain China’ event.

More than 7,000 business appointments are due to take place during the three-day trade fair, giving more than 100 buyers from 14 cities across China, as well as Hong Kong, the chance to see the latest tourism offerings from across the UK with suppliers from Oxford, Canterbury, Harrow and London, to Leeds, the Lake District, Northumberland and Inverness to name a few.

VisitBritain’s tourism mission to China comes a week after new research showed that Chinese perceptions of the UK are better than ever.
In the 2015 Anholt GfK Nations Brand Index study China gave the UK a big boost for its ‘welcome’ scoring it third out of 50 countries, up 11 places from 2014.China also ranked the UK first overall for culture and second overall for not only tourism but also as a place they’d like to visit if money was no object.